What is SEO?
Search Engine Optimization, also known as (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
How can SEO help my business?
SEO helps business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
- On-site Optimization - Mobile Friendliness
- User Experience - Search Accessibility
- Content - Social Media
- Link Profiles - Keyword Research
- Speed - Local Optimization
Common SEO Terms:
A complex computer program used by search engines to retrieve data and deliver results for a query. Search engines use a combination of algorithms to deliver ranked webpages via a results page based on a number of ranking factors and signals.
The clickable word or words of a link. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked to is about. For instance, if you were creating a link to send your visitors to Search Engine Journal, “Search Engine Journal” is the anchor text.
The percentage of website visitors who leave without visiting another page on that website. Bounce rates range widely depending on industry and niche. Although bounce rate can indicate potential content or website issues, it is not a direct ranking factor, according to Google.
A program search engines use to crawl the web. Bots visit webpages to collect information and add or update a search engine’s index.
Also known as Bot, Spider, Web Crawler
The process of gathering information, using a crawler, from the billions of public webpages to update, add, and organize webpages in a search engine’s index.
All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics.
The overall “strength” of a website, built up over time, which can help a new page rank well quickly, even before that content has earned links or engagement.
A score, between 0-100, SEO software company Moz uses to predict the ability of a website to rank in search results.
SERP Stands for “search engine results page” — the page you see after conducting a search.
Links on your own site that point to your other pages on the same site.
Pages per Session-
Also referred to as “page depth,” pages per session describes the average number of pages people view of your website in a single session.
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