Pay Per Click Advertising (PPC)

What Is It?

Pay Per Click Advertising (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. The advertiser selects keywords related to their business and bid for ad placement in a search engine's sponsored links. When a user searches any of the keywords chosen, the advertisement will appear. You are only charged if the user clicks on the ad. 

Price

Google tends to charge less per click to advertisers who provide users with what they are searching for on their websites. Having an informative website will increase sales from users and increase profits by lowering the amount paid for each click on the ads.

 

At the end of the day, you are bidding for a position in the ads selection for your keywords. The more useful the landing page, the cheaper the pay per click will cost. As well as a better position you could have on the ads feature          

                                        (at the bottom of the page, there is an infogram that goes over Google's ad auctions more in detail).

Factors that Effect PPC?

It takes a combination of well-planned and correctly executed strategies to achieve a successful PPC campaign. The most significant factors are researching and selecting the most effective keywords, choosing which keywords to target for different ad campaigns, and setting high converting landing pages that are useful to the users.

Security & 

Customer Service

Our dedicated account managers are the only people who interact with your private information. We maintain a very high level of security, so your confidential information stays private.

We do not use a call center or a machine answering software; you will always get an account manager on the phone and receive the most reliable customer service.

Please Contact us for a Custom Quote.

Benefits

A Pay Per Click Advertising campaign can significantly aid your marketing efforts. With this type of advertising, your ad will be displayed at the top of the Google or other search engines' results pages, you strictly control your monthly budget, and will receive a rapid flux of new traffic to your website.

Our PPC campaign service is capable of being tailored to each client and personalized to their specific needs and goals.

STEPS TO MAKE YOUR PPC AD CAMPAIGN

1. Choose which Search Engine you would like to Advertise on.

You can choose as many Search Engines as you want. It all depends on your budget and your goals. 

Below is a list of Search Engines we work with, but let us know if you would like us to use a different one. 

2. Types of Campaigns

Search Ads-

Search Ads are the text ads that appear at the top of the search results page. These will contain one or more links, a phone number, and a brief description.

  • Only pay when a user clicks on your link or calls your business number.

  • Receive an estimated number of clicks projected for your budget. 

  • Able to edit your budget at any time (Min. $50/month), able to have multiple ad campaigns simultaneously or choose which ads to run at which times, change the time your ads run, and target local, national, or global audiences.

Display Ads-

Capture attention with banner ads located at the top of the search results page. 

  • The ad contains an image, title, sale price, seller, and review count with a star rating.

  • Only pay when a user clicks on your link.

  • Receive an estimated number of clicks projected for your budget. 

  • Able to edit your budget at any time (Min. $50/month), able to have multiple ad campaigns simultaneously or choose which ads to run at which times, change the time your ads run, and target local, national, or global audiences.

Video Ads-

Bring your business to life with a video advertisement. These ads will be shown on YouTube and displayed to your target audience.

  • You only pay when someone chooses to watch at least 30 seconds of the ad, views the entire ad, or engages with your ad, like clicking on a call-to-action overlay, a card, or a companion banner.

  • Able to edit your budget at any time (Min. $50/month), able to have multiple ad campaigns simultaneously or choose which ads to run at which times, and target local, national, or global audiences.

Ad 1 of 2 0:53

Shopping Ads-

Show off your online and local inventory.

  • The ad contains an image of the product, product title, sale price, seller, review count with a star rating, and a free shipping note if applicable.

  • Able to edit your budget at any time (Min. $50/month), able to have multiple ad campaigns simultaneously or choose which ads to run at which times, change the time your ads run, and target local, national, or global audiences.

Application (App) Ads-

Advertise on Google Play and Apple App Store.

  • This ad contains a slideshow of pictures of your app in action, the app's tile picture, the app name, and a customer rating of the app.

  • Able to edit your budget at any time (Min. $50/month), able to have multiple ad campaigns simultaneously or choose which ads to run at which times, change the time your ads run, and target local, national, or global audiences.

3. Create your Ad

  • We will send you a list of all the information we need to create your ads. 

  • Once we receive the information, we will enter it into the ad software and show you to get approval before launch.

4. Select your Target Audience

  • Select and group keywords for us to target that you think your potential customers would search.

  • Select where you want your ad to be shown. The location can be any country and specified down to a U.S. state or city.

5. Set your Daily/Monthly Budget and Bid amounts for your Keyword Groups

  • Your daily/monthly budget is the limit of your spending that will occur.

  • Your bid amounts for keyword groups are how much you are willing to pay for each click from your ad. Your highest bid you're willing to pay is not what you will pay. The actual amount you will pay per click is based on several things, 

  • Money going out is Money coming in. The larger the budget, the larger the potential ROI will be.

6. Set your Goals

For each campaign, you need a goal to measure the campaign's success. The general options are,

  • Increasing In-Store or Online Sales

  • Generate Leads 

  • Increase Website Traffic

ADDITIONAL SERVICES

Ad Analytics

1. Number of Impressions: An impression is counted each time your ad is shown to someone visiting a search results page or website on Google. We compare the number of impressions with the number of actions taken on your ad to understand how well your ad appeals to potential customers. The impressions are organized by date, so you will see how many impressions your ad receives each day. 

2. Clicks: The number of clicks your ad link or phone number receives. You can use this number of clicks to compare your online sales to see if your website is hurting or helping you convert potential customers. Your website conversion rate is the largest inhibitor to revenue growth with a PPC ad campaign.

3. Google Analytics: By using Google Analytics with your Google Ads account, we can track how many visits your site gets from each ad campaign, the average time spent on your site, and the number of pages the user visited. 

Ad Analytics is included in our service with no additional fee.

Security

All ads are subject to malicious intent. A competitor can click your ad, order clicks, or a bot to click your ad repetitively. Ad attacks will waste your ad budget without any benefit. We employ security software to combat these attacks. 

Our ad security software tracks every click of your ads and scores each click on dozens of parameters for fraudulent activity.

Fraudulent IPs are automatically inputted into your AdWords IP exclusion list for your ad campaign. After this, your competitor or bot will not be able to see the ad, stopping them from clicking on the ads.

We will also send a report to Google asking for refunds of invalid activity on your ad campaigns.

Our Security feature is an additional charge to the campaign. Please ask your account manager about this.

Our Security feature is only available for Google Adwords and Bing Ads.

Security Analytics

  • The percentage of real traffic to fraudulent traffic and the total amount of savings from blocking fraudulent traffic.

  • The tracking details of each click on your ads, such as the number of clicks per IP address, the country that IP address is located in, recordings of customer sessions on your website, and the date and time the click occurred.

The above security details are shown in the chart form below,

Below is how the breakdown chart will look when listing the reasons why any fraudulent activity was blocked,

Below is how the map will look when reporting which countries fraudulent activity is originating from,

Below is how the breakdown graph will look when reporting what keywords are being targeted by fraudulent activity,

Please Contact Us if you are interested in our PPC Campaigns.

 

With a Dedicated Team of marketing experts, anything is possible!

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Digital Consulting & Management LLC

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